PKR teaming up with Bluefire Poker

11 March 2009

LONDON, England -- (PRESS RELEASE) -- Next-generation online poker room PKR.com has today revealed plans to team up with Bluefire Poker, the new poker training resource highlighted by the site's lead pro, high stakes legend and WSOP bracelet winner Phil Galfond.

PKR.com will act as Bluefire Poker's exclusive partner across Europe, and will see Bluefire pros providing regular and original strategy content for both the PKR.com website and PKR TV. PKR's 2.5 million players will also be able to purchase Bluefire Poker subscriptions using loyalty points in the PKR Shop.

Started in January as collaboration between Galfond and entrepreneur Billy Murphy, Bluefire Poker has shown tremendous growth and is expected to become the top training resource on the net due to their increasing catalogue of high quality material and a thriving community.

Simon Prodger, PKR.com Marketing Director said, "We're delighted that PKR.com will be Bluefire's exclusive European partner as we fully expect them to become the most interesting and important web based poker training service available. We look forward to bringing their uniquely insightful poker analysis and tutelage to our 2.5 million strong player base."

Bluefire Poker founder Billy Murphy added, "Our relationship with PKR is exciting in that it enables us to be involved with another company that is dedicated to their customers, and looks to exceed their expectations, which is a rare quality in our industry. Bluefire Poker was created to drastically speed up the learning curve for players at all levels, by providing the highest quality training resource on the net. If someone wants to learn how to make a little side income, our pros will show them how. If someone is motivated to make a substantial amount of money from poker, our team will help them do that too. We're a personal training program for poker players."

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TO PROVE THAT POKER IS A GAME OF SKILL

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-- Offer is extended to President Obama and any member of the U.S. Congress

with all the winnings going to charity

WASHINGTON, D.C. ? (March 4, 2009) ? With Congressman Barney Frank (D-MA), Chairman of the House Financial Services Committee, preparing to introduce legislation this month addressing the ambiguities of the Unlawful Internet Gambling Enforcement Act (UIGEA), BluefirePoker.com (a non-wagering Poker training site via online videos) is willing to put its money where it?s mouth is ? to prove that Poker is a game of skill, not luck.

The folks at www.BluefirePoker.com are offering $1,000,000 to President Obama or any member of the U.S. Congress willing to play a Poker game against any of their poker pros, and the winnings can go to the charity of choice. BluefirePoker.com will put up $1,000,000 against $1 for a chance to play with either President Obama or any member of the U.S. Congress. The legislative debate centers on whether or not Poker is a game of chance or skill, and this debate determines the legality of online gambling, according to legal and legislative experts on the subject. No one in their right mind would turn down this challenge if Poker were a game based on luck, because the odds are so far in their favor ? putting up $1 for a chance to win $1,000,000 for the charity of their choice.

Earlier this year, a Pennsylvania Judge, Thomas James, Jr. ruled that Poker is a game of skill in a court hearing, quoting Mike Caro?s Secrets of Winning Poker, saying ?the money flows from the bad players to the good players.?

The specific terms of the game are to be announced but the format will include an equal number of chips at the start of the game. The length of the game must also be long enough to demonstrate the advantage of skill because Poker prowess and experience demonstrate themselves over time ? in the long-run, the better player wins the game because the player?s skills increase the odds of success.

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Team CardRunners lead instructors Cole South, David Benefield, and Taylor Caby will face off against seasoned veterans Doyle Brunson, Eli Elezra, and Gabe Kaplan beginning February 16^th on NBC's "Poker After Dark."

The six-episode series features a $100,000 No Limit hold'em cash game with $200/$400 blinds, rather than the typical format of a $20,000 buyin single table tournament. The action promises to be aggressive, spurred by frequent straddles, double straddles, and a "seven-deuce bounty." Five, one-hour long episodes, will air each weeknight on NBC, followed by a "Director's Cut" on Saturday which offers up close and personal interviews and analysis from the players.

The Team CardRunners instructors were excited to play with Doyle Brunson, considered the grandfather of poker and an inspiration from their earliest poker moments. "It's pretty surreal," said Caby to hostess Leeann Tweeden during the show's broadcast. "I read his book in high school, and now he's beating me out of pots left and right."

"Playing on 'Poker After Dark' was a ton of fun and an amazing opportunity," said South ? known by "CTS" in the online poker community. "I've played in a lot of poker games, but hanging out with Doyle, Eli, and Gabe on a live set with cameras buzzing around was just a totally different experience. I think all the CardRunners guys played well, and I can't wait to see how it turns out."

CardRunners will be releasing an exclusive 2-minute clip from the show's broadcast on its CardRunners.net web property Thursday, as well as in an e-mail blast to its registered members. The clip features a sizeable pot between Cole South and Doyle Brunson as well as a humorous discussion of age and energy drinks.

Contact: Ezra Galston, Director of Marketing